I think people coming out only helps. Collectively, it seems the moral thing to do, but I don’t second guess anyone wanting to keep their private business private, much less something that is guaranteed to make them a target of hatred—even from those who are normally engaged in jock sniffing full time.
To that end, I always thought the way to do this would be to get like 50 guys from a bunch of different sports to do it all at once. It takes the focus away from one individual, and so on.
Maybe there weren’t that many guys willing to do it. I don’t know. But Martina Navratilova was out 30 years ago and I think tennis was actually more popular then.