To fully understand what Rush Limbaugh’s interest in the Rams is, you have to understand the totalitarian mindset. I have no doubt that Limbaugh genuinely likes football. But from a publicity point of view, this is a totalitarian masterstroke.
Totalitarianism depends on the atomization of the population away from class and race into a mass, united by the need to “move” against some threat, usually a fictitious one. Today’s Conservatism exhibits these hallmarks. It accepts all comers as long as they are willing to ignore the interests of their race or class and accept the latest statement of its leaders without resort to facts, without resort to any consistent platform, and, in fact, in contradiction of former statements often. (They’ve certainly all disowned Bush by now.)
This movement must occur to defend the masses from some fictitious conspiracy or power. For Limbaugh, it’s the liberal elite, or the Democratic Party, or the liberal media—etc. Even when this group was utterly dispossessed of power between 2002 and 2006, it was still a creeping influence over Republican politicians. Just look at Arnold! The threat never goes away.
So, when the NFL Players—a union! a union! Jimmy Hoffa!—blocks Limbaugh’s ownership bid, or takes the “blame” for it, because I’m sure the owners would like a lot less controversy than they’ve enjoyed lately—it will simply reconfirm the prophecies of Limbaugh himself, about how the liberal elite is using its power to keep the masses (Bordeaux swilling opiate addict Limbaugh is one of them, after all) down and out, and put enemies of America like Obama in power.
Totalitarianism is a form of government, but a form of government that seeks to destroy the state. It can also be a pre-power movement. I would add that it can also be a non-state political movement. Some corporations are totalitarian institutions, to be sure.
But make no mistake, Rush is calling a trick play, and just waiting for the NFL Players to jump offside before he challenges the ruling on the field without caring what it is.